Food-to-go leader Rollover expands range with first Chicken Burger

Rollover, renowned for its popular hot food-to-go offerings, has debuted an innovative addition to its portfolio, the Southern Fried Chicken Burger. The launch marked the brand's first chicken burger in its impressive range, and it is widely available for customers now.

Rollover has long been recognised as the industry standard for offering the best hot food-to-go selection and the brand is constantly evolving to deliver new options. Made with 100% chicken breast and served in a hand-finished bun, the innovation aligns with the increasing popularity of chicken and listens to the growing demand from foodservice for varied, delicious hot food options.¹

With four out of the 10 fastest-growing restaurant chains specialising in chicken, it is a protein that stands out with widespread appeal, seeing growth in both value and volume (in-home) over the last five years.² Rollover's Chicken Burger offers customers in the foodservice sector a Chicken Burger option that surpasses the quality and taste of current offerings.

Cooked in only 18 minutes, the Halal-certified Southern Fried Chicken Burger provides foodservice customers with a delicious and convenient option, which is suited to diverse dietary requirements.

For customers within the foodservice sector, Rollover offers operational ease with this newest launch, with equipment solutions available to make set-up easy and stress-free.

Pre-packed for direct sale, the new launch from Rollover uses individual quick freezing (IQF), helping to minimise wastage and allowing Rollover to ensure their customers have fresh, high-quality food quickly and easily. The new Chicken Burger also has clear labelling and nutritional advice on the packaging, giving foodservice providers and their consumers transparency about ingredients and calories.

The UK food-to-go market is expected to see significant growth³ over the coming years and for foodservice providers looking to grow their customer base, the innovation brings excitement to the category, driving trial, whilst delivering on core consumer needs of taste and convenience.⁴

"As pioneers in hot food-to-go, committed to driving innovation, we are thrilled to bring excitement back to the category with our first chicken burger," commented Tony Owen, General Manager at Rollover. "Our new crispy Southern Fried Chicken Burger delivers on consumer demand for hot food-to-go options that deliver on flavour, quality and satisfaction. We know that our key customers within the foodservice sector are always looking to evolve their offerings to keep their ranges fresh and inviting, and we're confident this new option ticks all the boxes!"

A proud part of Pilgrim's Food Masters, Rollover's first Southern Fried Chicken Burger can now be purchased online via the Rollover website here.

^{1 Kantar Worldpanel, 52 weeks to 23rd November 2023}

^{2 Lumina Intelligence, UK Eating Out Market Report 2023, May 2023; Kantar Worldpanel, 52 weeks to 31st October 2023}

^{3 Lumina Intelligence, UK Food To Go Market Report 2023, February 2023}

^{4 Lumina Intelligence, UK Food To Go Market Report 2023, February 2023}