To celebrate the launch of its Willy Wonka-inspired competition, Gram has presented the Café Twit at the Roald Dahl Museum in Buckinghamshire with its very own golden ticket.
The competition gives operators the chance to win a free Gram product: all they have to do is be the lucky recipient of one of five golden tickets randomly hidden in purchased units.
Having taken the idea from Roald Dahl's literary classic, Charlie and the Chocolate Factory, Gram saw this as a not-to-be-missed opportunity to present the museum with a ticket of its own.
Glenn Roberts, managing director of Gram UK, said: "In celebration of our 50th year of supplying to the foodservice industry, we want to give something back to caterers and operators, given the integral part they play in our development.
"The museum, which is also a charity, is a well-deserving recipient of its very own golden ticket which entitles them to a free Gram product."