The organisers of the foodservice and hospitality event Hotelympia, the Catering Equipment Suppliers Association (CESA) and Fresh Montgomery, have launched a new buyer programme to help connect VIP buyers with exhibitors.
A smartphone app for both iOS and Android will then give exhibitors access to information about these VIP buyers, including contacts, head office records, and a list of current suppliers.
Hotelympia 2016 is set to take place from 29 February to 3 March.
Simon Frost, chair of CESA, said: "This is a truly innovative and unique initiative from a catering exhibition organiser. It's going to bring genuine benefits to both visitors and exhibitors."
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