Iron Press, billed as "the soft drink for real men", marks the mainstream entry of drinks manufacturer and distributor Halewood International into the adult soft drinks on-trade market. The drink is aimed at men who do not want to drink alcohol for health reasons or because they are driving, but do not want to drink cola.
Iron Press is sold in a 500ml brown glass beer-like bottle and forms a beer-like head when poured into a chilled pint glass. Available in Apple or Lemon flavours, it has been designed to widen the choice of soft drinks beyond the sweeter, highly carbonated options aimed at women.
To buy it, callHalewood International
0870 243 2525