Search
The Caterer

McCormick Flavour Forecast finds simplicity is a global trend

26 March 2012 by
McCormick Flavour Forecast finds simplicity is a global trend

Simplicity is a key emerging culinary trend across the world, according to McCormick](http://www.mccormickcorporation.com), which has been identifying changing tastes in its annual Flavour Forecast since 2000.

The group, which operates in 100 countries via brands such as [Schwartz for Chef](http://www.schwartzforchef.co.uk), has found chefs are moving away from complex dishes towards clear and unpretentious flavours using quality ingredients and uncomplicated methods.

Concluding that "simplicity shines" and that the simplest food is often the most memorable, the group has pinpointed a number of new dining opportunities outside of traditional meal times that caterers can capitalise on with less fussy recipes.

The trend towards all-day grazing has put new emphasis on snacking and bar foods, while sharing plates have benefited from consumers' search for lighter and cheaper alternatives to traditional meals. Side orders and accompaniments can also help operators increase spend per head.

[This year's Flavour Forecast ](http://www.flavourforecast.com)

By Angela Frewin

E-mail your comments to Caterer Products here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

[Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
Â
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.