Millie's Cookies have been conducting customer panels and blind tasting sessions with their customers to find the perfect hot chocolate brand to line-up alongside their range of sweet treats.
The panel's results showed the sweet caramel undertones of the Cadbury branded hot drinks brought back memories of childhood, and named it the best accompaniment to Millie's range.
Millie's, led by brand manager, Mina Manoussou, will invest heavily in the partnership, to offer its customer base the best sweet treat offering available on the market.
Susan Nash, trade communications manager at Kraft Foods said the hot chocolate and malted drinks category has had a successful year, growing in value by 2.6% year on year, and accounting for 56% of all hot chocolate drinks sold in away-from-home outlets.
Cadbury's branded hot drinks will be available from Millie's outlets from 13 November, in time for the run-up to Christmas, with all drinks topped with real dairy whipped cream.
Millie's, first opened in 1985 and offers ‘chewy soft in the middle, crunchy on the outside cookies baked fresh every day, throughout the day.
By Lisa Jenkins
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