Millie's Cookies team up with Cadbury's Hot Chocolate

15 November 2012
Millie's Cookies team up with Cadbury's Hot Chocolate

Millie's Cookies have been conducting customer panels and blind tasting sessions with their customers to find the perfect hot chocolate brand to line-up alongside their range of sweet treats.

The panel's results showed the sweet caramel undertones of the Cadbury branded hot drinks brought back memories of childhood, and named it the best accompaniment to Millie's range.

Millie's, led by brand manager, Mina Manoussou, will invest heavily in the partnership, to offer its customer base the best sweet treat offering available on the market.

Susan Nash, trade communications manager at Kraft Foods said the hot chocolate and malted drinks category has had a successful year, growing in value by 2.6% year on year, and accounting for 56% of all hot chocolate drinks sold in away-from-home outlets.

Cadbury's branded hot drinks will be available from Millie's outlets from 13 November, in time for the run-up to Christmas, with all drinks topped with real dairy whipped cream.

Millie's, first opened in 1985 and offers ‘chewy soft in the middle, crunchy on the outside cookies baked fresh every day, throughout the day.

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking