Over half of UK diners would pay more for homegrown food

03 October 2017 by
Over half of UK diners would pay more for homegrown food

Over half of UK diners would pay up to 10% more for food if it was grown in Britain.

That is according to new research by purchasing company Beacon, which also found almost a quarter would be willing to spend 25% more, and some would be prepared to pay over 50% more for their meal if they know it included regional produce.

When asked to name their favourite dish, the top five were:
•Roast dinners (25%)
•Fish and chips (11.9%)
•Steak and chips (10.2%)
•Pizza (9.6%)
•Full English breakfast (7.4%)

Paul Connelly, Beacon managing director, said: "The amount of quality British products available to operators now is vast, so it is encouraging to see that consumers are willing to invest close to home and support British producers."

Regionally, those in the East Midlands were most likely to want local produce (62%), followed by London (60%) and Scotland (58%). The importance of British produce was most prevalent amongst 25 - 34 year olds, where over two thirds of respondents in this age bracket said they would happily pay more for homegrown food.

Connelly added: "Incorporating home grown produce onto your menus will not only help to alleviate some of the significant price increases, but will also act as a selling point for customers, as well as supporting the UK economy."

British foodservice industry resilient but showing early signs of slowdown >>

Food and drink industry offers support to government for best Brexit outcome >>

Poll finds UK diners prefer British-style food >>

Videos from The Caterer archives

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking