Beacon, one of the UKs largest purchasing organisations is best known for its group buying power in the hospitality sector. Following their expansion into the Leisure and Healthcare markets Beacon are rebranding as part of a wider repositioning strategy to offer added value services to support the new brand proposition to help businesses grow their profitability.
Beacon rolls out the new brand identity in early February with a new look and feel which combines professional subtlety and practical versatility to convey expertise, authority and reassurance. The new branding is supported by the launch of Beacon Design Services, the first of Beacon's added value services, which was launched at the 2013 Best Western Annual Member Conference and has already attracted interest from businesses within the hospitality and leisure sectors looking to invest in re-designing their premises for 2013.
The new Beacon proposition offers a refreshing approach to purchasing, with enhanced commercial terms tailored to reduce costs and resourceful solutions that address customers' future needs and create sustainable competitive advantage.
Beacon's Director of Marketing Diane Webster says "Following the launch of the new Beacon brand and new design services, we look forward to launching our new website and more new added value services for our customers and suppliers in March."