Nestlé® has announced the launch of its 2011 ‘Get Set, Go Free' promotion, which offers consumers the opportunity to try out a range of activities free of charge throughout the summer holidays, and for the first time ever Nestlé Professional® will be taking part.
The promotion, which is now in its sixth year, is fronted by World Diving Champion Tom Daley and backed by a £3m media campaign. Starting in July, Get Set, Go Free offers consumers the opportunity to ‘go free' on a range of 27 activities, and will be launched across a variety of products in the Nestlé Professional® coffee and confectionery ranges.
It couldn't be easier to participate. Consumers can collect activity points from a range of promotional packs including NESCAFÉ® & GO cups, NESCAFÉ® Original coffee tins and jars, NESCAFÉ® Original single serve stick packs, and ROWNTREE'S® hanging bags, to take part in free activities, including swimming, horse-riding, golf, climbing and snowboarding with over 5,000 venues in the UK and ROI participating. Points can be banked directly on www.getsetgofree.com or via the new Facebook page and then exchanged for an activity voucher. Activities can be claimed up until 31st July 2012.
Neil Stephens, Managing Director, Nestlé Professional® said: "This promotion shows our commitment to sharing extra value and rewards our customers' loyalty. Last year, Nestlé® achieved a promotional uplift of 26% on the previous year, which demonstrates the opportunity available for operators who are selling on the products. This year NESCAFÉ® Original, the nation's favourite brand, NESCAFÉ® &GO and ROWNTREE'S® hanging bags join the promotion bringing even more value for customers and consumers."
For more information, including how to locate the nearest participating sporting venue, consumers can visit the promotional website at www.getsetgofree.com or Facebook page.
Did you know? NESCAFÉ® coffee is only made from 100% pure and natural coffee beans that are naturally rich in antioxidants.
This press release was provided by Nestlé Professional®