Tetley's launches first Tea Report

14 December 2016 by
Tetley's launches first Tea Report

The report offers information on current market trends, providing category insight and purchasing analysis to help support out of home operators.

The amalgamation of research, includes data from Kantar Worldpanel, Nielsen and MCA to build a complete picture of the out-of-home tea market and the opportunities within it. The report explores consumer purchase habits, flavour preferences and performance across key out-of-home channels, including workplace, cafés, pubs, and restaurants.

It also reviews some of the key tea trends identified across 2016, while also looking to the future, reviewing innovations and advances experts expect to see across the tea sector over the next decade.

Marshall Kingston, senior brand manager - out of home for Tetley, said: "With four billion cups of tea consumed out of home across 2016, the past 12 months have seen a significant uplift in out of home tea occasions, with growth in the sector increasing from 1.6% to 3.6% across the year. Coffee occasions out of home, however, have stagnated, dropping from 6.7% year-on-year occasion growth to 1.2%, presenting a key opportunity for operators to assess their hot beverage offering and attract new advocates to the tea category.

"While the coffee sector has changed beyond recognition since the explosion of the café culture some 15 years ago, the once loved 'tea house' has all but disappeared from popular culture. The launch of this report demonstrates our 180 years of expertise and commitment to providing the industry with the insight and advice to deliver a profitable tea offering. To engage and resonate with the tea drinker of tomorrow, the industry must continue to evolve and innovate, we hope our annual tea report will act as a key pillar and drive industry growth of the great British brew."

The report is available to download via the Tetley Tea Academy website.

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