2012 is not just the year of the Queen's Diamond Jubilee and the London Olympics - it also celebrates the 250th anniversary of Britain's favourite on-the-go snack, the sandwich, which was invented by the fourth Earl of Sandwich so he could eat without interrupting his lengthy gambling sessions.
Britons now buy more than 11 billion sandwiches a year and the sector supports in excess of 300,000 jobs.
The British Sandwich Association](http://www.sandwich.org.uk/) has set up a new website, [www.lovesarnies.com](http://www.lovesarnies.com), in readiness for a range of activities that will include consumer competitions and a Sandwich of the Month campaign. The final heats of its annual Sandwich Designer of the Year Awards will fall during British Sandwich Week, which runs from May 13 to 19.
By Angela Frewin
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