Unitas Wholesale backs Wenlock Spring's festive drink-driving campaign

UK wholesaler Unitas Wholesale is supporting a newly launched drink-driving campaign headed by water brand Wenlock Spring.

The Doncaster company, which supplies distributors including ABV Wholesale and AF Blakemore & Sons, has backed the Shropshire bottle water company's Christmas campaign ‘The Only One for the Road' which aims to encourage drivers to not drink any alcohol if they are driving.

As part of the campaign, Wenlock Spring has also printed more than 100,000 beer mats, posters, and tent cards with the message for drivers to avoid alcohol. The merchandise is in various Shropshire, Worcestershire and Herefordshire pubs and hotels including Brunning and Price pub the Armoury, and Albrighton Hall Hotel, both in Shrewsbury.

The campaign is running in conjunction with West Mercia Police and Shropshire Fire and Rescue Service.

Lee Wharton, trading controller at Unitas Wholesale, said: "We believe this campaign carries a very important message which should be shared and supported far and wide.

Wharton, who has spent 20 years in the brewery industry, added while most people make the right choice when it comes to drink-driving, "unfortunately there are still others who don't".

Matthew Orme, director at Wenlock Spring, said: "We're very proud to have launched the campaign and to see the support it is getting across different sectors is fantastic.

"We are very grateful that Unitas is publicly supporting the campaign and sharing the important message it carries with its members.

"Far too many people are still dying or getting injured as a result of drink-driving and highlighting the dangers becomes even more important as we approach the festive season."

Image: WS campaign launch photo