Plastic is not fantastic, so how can operators best satisfy customers' thirst for bottled water? Richard McComb reports
For a while, the bottled water sector could do no wrong. Here was a relatively inexpensive, mass market, natural product, which was in tune with the right health messages.
What could be better than drinking bottled water? It was essential for hydration, it did not rot children's teeth, and it was linked to the beauty/lifestyle agenda by aiding weight loss and promoting a glowing complexion.
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