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United Coffee acquires specialist roaster Andronicas

20 November 2012
United Coffee acquires specialist roaster Andronicas

United Coffee has acquired the specialist roaster Andronicas, based in Corby, to help grow its market share within the independent sector.

Andronica specialises in gourmet coffees for independent coffee shops and delicatessens. Using high-grade, handpicked coffee beans sourced from specialist estates.

Elaine Higginson, managing director of United Coffee, said: "Brands still dominate the market but we are continuing to see growth in the independent sector.

"Our successful go-to-market strategy enables us to take our big brand experience to the regions and work with the independents to drive growth and build consumer loyalty in their local communities.

"Andronicas will help us to deliver bespoke blends and niche products in small volumes."

Andrew Knight of Andronicas said: "Quality coffee is our passion. We'll be able to take our hand-crafted coffee to a wider customer base, thanks to United Coffee's scale and unrivalled expertise in growing coffee businesses."

Andronicas will retain its branding and corporate identity and will become a stand-alone brand under the United Coffee umbrella.

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

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