What could be more British than a cream tea featuring a freshly baked scone cut in two, each half covered with clotted cream and topped with strawberry jam?
We do love our bakery goods, both traditional and Continental, and Mintel's 2009 report Bread and Morning Goods indicates that indulgent treats are still important to us, whatever our age.
It seems that the younger age groups,16-24s, have a sweet tooth and are more likely to favour higher-fat treats such as doughnuts. Those aged 25-34 are distinctive for their love of chocolate-based products. Whilst traditional in approach, those aged 45-54 like variety, although prefer a treat that is not too sweet such as Danish pastries. The more traditional 55-64-year-olds choose established favourites such as scones.
As caterers continue to balance the demands of time, skills and budgets in the kitchen, being able to consistently offer a good selection of freshly baked goods can be a tough challenge.
To help caterers meet these demands, Country Range has launched a quick and easy range of cake, bread and pastry mixes that also answer a growing desire for healthier baking products.
Buy It! has teamed up with Country Range to offer readers the chance to win a Kenwood Cooking Chef worth £1,000 together with a case of Country Range mixes.
HOW TO ENTER
One lucky reader who can answer the question below correctly will win this prize. All entries must be submitted on by 25 June 2010. Entrants can send a postcard stating their name, job title, company name and address, contact telephone number and email address to Buy It!/Country Range Competition, Caterer and Hotelkeeper, Quadrant House, The Quadrant, Sutton, Surrey, SM2 5AS or enter online below.THE QUESTION Which age group has a preference for established favourites such as scones? a) 16-24 b) 45-54 c) 55-64 THE PRIZE The winner will receive a Kenwood Cooking Chef worth £1,000, plus a case of Country Range's new mixes. The Kenwood Cooking Chef is a combination of a planetary mixer with induction cooking which can be left to stir while it is heating. The safe, energy-efficient induction system allows precise temperature control in 2°C increments from 20°C to 140°C. The bowl has a 6.7-litre capacity for cold foods and a three-litre capacity for cooking. Other features include eight variable speeds and three stirring speed settings, a heat resistant flexible beater, K-beater, spiral dough tool, power whisk, stirring tool, plus pulse and fold functions and a three-hour timer. Country Range's ‘just add water' range includes Sponge, Chocolate and Ginger Sponge mixes, a Crumble and a Scone mix, White Bread and Roll mix, an All Purpose Pastry mix, Vegetable Suet mix and a Shortcrust Pastry mix. All are free from hydrogenated fats, artificial colours and preservatives and meet the Food Standards Agency 2010 salt guidelines. Each one is also suitable for vegetarians and customers with nut allergies. • For more information on the Kenwood Cooking Chef call 02392 392 333 or visitwww.kenwoodcookingchef.co.uk ](http://www.kenwoodcookingchef.co.uk) • For more information on Country Range products, visit [www.countryrange.co.uk TERMS AND CONDITIONS 1. This competition is not open to employees or agents of Reed Business Information, or Country Range. 2. We reserve the right to change the prize without notice and no cash alternative will be offered. 3. The winner will be selected at random from correct entries, and the publisher's decision is final. 4. By entering the competition you are agreeing for your contact details (including email) to be passed on to the sponsor \[sponsor name\] 5. The winner's name will appear in *Caterer and Hotelkeeper* and on Caterersearch.com.