Spirits specialist Charter Brands has announced it will be opening its permanent venue later this year in Birmingham's Great Western Arcade.
Known for Langley's No. 8 Gin, the brand will open its first bar this autumn. The new space, taking up 1,700 sq ft in units 32-33 will include a ground floor bar and upstairs event space, and will offer a selection of premium spirits, wines and beers.
Refurbishment works on the as yet unnamed venue have begun. Ahead of its official opening, a pop-up Langley's bar will serve a preview of cocktails at Birmingham Cocktail Weekend 15-17 July.
Mark Dawkins, director at Charter Brands, said: "We have worked hard to build the Langley's brand over the past few years and we've seen the city of Birmingham take real pride and ownership in it, so it makes absolute sense that our first permanent bar be situated in the heart of the city centre.
"Langley's No. 8, which is distilled in Oldbury, is stocked in bars and restaurants around the city but, following a number of pop-up projects, we're confident that now is the time for us to launch our own offering. Great Western Arcade is the ideal location for us as it bridges both the commercial quarter of Colmore business district and central shopping area, making our bar the perfect place for both weekdays and weekends. It will be a celebration of British quality and tradition with, of course, a big emphasis on gin. We've got some exciting plans and can't wait to welcome guests through the doors."
James Roberts, centre manager at Great Western Arcade, said: "Adding this bar to our existing offering re-affirms our position in the retail market and we're delighted that they have chosen the arcade as the home of their first permanent retail venture."