Briska cider bids to increase UK on-trade presence with sampling campaign

20 March 2012 by
Briska cider bids to increase UK on-trade presence with sampling campaign

Proof Drinks, which imports Swedish cider brand Briska, has launched a national sampling campaign in venues across the UK to increase the cider's presence in the on-trade.

Briska was launched in the UK on-trade in September 2011, but 300 independent venues already list the draught SKU and a number of venues also stock the 330ml packaged range of pear, apple and pomegranate.

Briska is produced by Spendrups at Kiviks, Sweden's oldest cider mill, which is run by fourth-generation descendants of founder Henrik Akesson. The locally sourced fruit is grown in Osterlen.

On entering the UK, Briska began working with partners in the independent free-trade, including the Old Blue Last in London, Norman's and Jake's in Leeds, Living Ventures' new flagship pub the Oast House in Manchester, the newly opened Bohemia in Brighton, and the Faucet Inns group, where Briska draught is listed throughout the estate.

Frederik Eklund, export manager at Spendrups, said: "By mobilising Proof's existing nationwide sampling team, we are going to provide samples to tens of thousands of UK consumers this spring and let our cider's taste speak for itself."

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking