Café Rouge chain tests shorter name
Café Rouge, Whitbread's brasserie chain, is undergoing a trial rebranding to become simply Rouge.
The Rouge sites are being tried out in London's Soho, Manchester, Weybridge in Surrey, Basingstoke in Hampshire and Leamington Spa in Warwickshire.
Last year Whitbread's restaurant division sold 30 Café Rouges as part of its sale of 140 restaurants.
If the trial is successful, the remaining 70 Café Rouge restaurants will be renamed.