Caterer and Hotelkeeper – 10819
Looks like butter
WILLOW, the buttermilk, vegetable oil and cream spread has been relaunched in a new gold foil-wrapped pack which looks and feels just like a block of butter.
The product offers the same creamy texture of butter and can be used as a spread and in baking and cooking.
The brand is being supported by a £2 million consumer TV advertising campaign in the south west, as well as advertising in national women's magazines.
Dairy Crest