Caterer and Hotelkeeper – 10819

01 January 2000
Caterer and Hotelkeeper – 10819

Looks like butter

WILLOW, the buttermilk, vegetable oil and cream spread has been relaunched in a new gold foil-wrapped pack which looks and feels just like a block of butter.

The product offers the same creamy texture of butter and can be used as a spread and in baking and cooking.

The brand is being supported by a £2 million consumer TV advertising campaign in the south west, as well as advertising in national women's magazines.

Dairy Crest

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