Coffee Republic puts faith in food
Coffee Republic has expanded its food menu in an effort to make its customers spend more money.
Food accounts for 30% to 35% of Coffee Republic's sales at its 108 branches, a percentage that the group was now aiming to increase, trading director Mike Baker said.
The new food, including hot folded pizza-style sandwiches, and filled breakfast muffins, will be in all branches by the end of the month. The prices of its standard sandwiches have been reduced by 8%. Baker said there were no plans to cut the price of coffee but added: "Every aspect of the business is constantly under review."
He said: "We're operating in a similar market to Pret A Manger. Our competitors are doing a lot of work on their food offerings and we need to create a point of difference. This isn't just a new range of products; it's the start of a journey. We will continue to innovate and review recipes against the seasons."
Baker added that finding new sites was "increasingly challenging." At present, Coffee Republic's branches stretch from Brighton to Glasgow.
The company reports its full-year results next month.