Coffee Republic revamps food offer
In an move to increase the average amount each of its customers spends, Coffee Republic has extended and re-packaged its food menu.
Food accounts for 30-35% of Coffee Republic's sales at its 108 branches, stretching from Brighton to Glasgow, a percentage that the group was aiming to increase, trading director Mike Baker said.
The new menu items, include hot folded pizza-style sandwiches and filled breakfast muffins, will be in all branches by the end of the month. The prices of its standard sandwiches have been reduced by 8%.
Baker said there were no plans to cut the price of coffee but added: "Every aspect of the business is constantly under review."
He said: "We're operating in a similar market to Pret A Manger. Our competitors are doing a lot of work on their food offerings and we need to create a point of difference. This isn't just a new range of products, it's the start of a journey. We will continue to innovate and review recipes against the seasons."
Baker added that finding new sites was "increasingly challenging." The company reports its full year results next month.
