The next chapter 6 December 2019 Lexington managing director Julia Edmonds on taking the helm at the boutique caterer and her people plans for the future
In this week's issue... The next chapter Lexington managing director Julia Edmonds on taking the helm at the boutique caterer and her people plans for the future
Read More
Search

Conference visitors spend four times more than tourists

01 January 2000
Conference visitors spend four times more than tourists

Conference delegates spend up to four times more money per trip than leisure visitors, says a new report for the UK's national tourist boards.

Delegates spend between £300 and £600 per trip against an average £150 by leisure tourists, the study found.

And, according to project co-ordinator Claire Goold, senior research officer at the Wales Tourist Board, conferences can offer other lucrative opportunities such as attracting additional visitors to the region.

For example, 17% of the 4,276 delegates surveyed had brought with them a companion unconnected to the conference, each spending an extra £40-£63. This percentage rose to 20% for corporate and academic events.

Delegates also represented potential repeat tourists. Some 39% said they intended returning for a short break or holiday, while the desire to come back rose to 56% among conference visitors from overseas.

Some 13% of delegates attended conferences held in hotels - and hotels put up 62% of delegates staying away from home for more than one night.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!