Guide targets London's gay tourist market

28 April 2003 by
Guide targets London's gay tourist market

The London Tourist Board (LTB) has launched its first Gay & Lesbian London guide as part of a major campaign to target the "pink" tourist pound.

With London having the largest gay scene in Europe, the LTB estimates its value to the tourism market to be almost £1b per year, about 10% of London's total tourism revenue.

The guide, aimed at tourists from Europe and the USA, features a section on gay-friendly hotels which lists 20 hotels, including the Marriott County Hall, the Great Eastern hotel and One Aldwych.

All hotels are part of a listing put together by Rainbow Holidays, which writes to companies asking if they would be happy to accommodate same-sex couples.

"Most of the hotel chains are included, but we have to be careful because while the head office will say one thing, individual managers might say another," said Jason Pollock, marketing consultant for Rainbow Holidays.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking