Ignite plans to expand brand in London and beyond

22 March 2007 by
Ignite plans to expand brand in London and beyond

Bar and restaurant operator Ignite Group, owner of neighbourhood restaurant Bumpkin in London's Notting Hill, is planning to expand the brand.

Managing director Matthew Hermer told Caterer he was looking to extend the concept by launching five further eateries in London as well as a number of restaurants outside the capital.

"We're in the process of refining the brand, particularly to make it suitable for areas outside London, but are still deciding on the name," he said. "We're hoping to have added two London restaurants and one or two outside the capital by the end of the year. The plan is a slow but continual rollout. We're in no rush."

The group is increasing its management team to support the expansion, which is likely to include restaurants in the City, Chelsea and Maida Vale, said Hermer.

Ignite Group currently runs six establishments in London including Eclipse, Boujis, Cocoon, Volstead and Bumpkin.

Bumpkin, which opened in November, is a 100-cover all-day brasserie and restaurant housed in a four-storey building.

Head chef Oliver Prince's menu offers wholesome cooking with a focus on sustainable, locally sourced ingredients.

By Kerstin Kühn

E-mail your comments to Kerstin Kühn](mailto:kerstin.kuhn@rbi.co.uk?subject=Ignite plans to expand brand in London and beyond) here.

[The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking