Red Bull comes to agreement with Redwell Brewing over name "confusion" dispute

15 August 2013 by
Red Bull comes to agreement with Redwell Brewing over name "confusion" dispute

Norwich microbrewery Redwell Brewing has come to an agreement with Red Bull after the energy drinks giant threatened legal action over the similarities between the firms' names.

Global brand Red Bull, whose HQ is in Austria, has now said that "no dispute" remains and that the brewery can continue to use the name as long as it isn't used for energy drink products.

The Twitter hashtag #RedBullies was launched yesterday by incensed supporters of the brewer, before Red Bull agreed that Redwell could continue to use its name as long as it doesn't produce any energy drinks products.

The brewery, which supplies a local pub on its namesake Redwell Street, as well as sites across Norwich and the London, employs just eight people and has only been open since October.

Co-director Benjamin Thompson yesterday condemned the original letter from Red Bull as an "overreaction" and said a name change would be "catastrophic" for the firm.

It also said that it had never intended to produce energy drinks.

Norwich beer brewery Redwell Brewing in name dispute with Red Bull >>

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