Tourism Award

26 January 2005
Tourism Award

Sponsored by Aramark

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2004 winner The Mersey Partnership
"Members of the organisation worked in harmony to devise a strategy that attracts 19 million visitors to the region each year" The Tourism Catey honours one person or a team of people who have made an outstanding contribution to the standards of tourism in the UK. Last year's winner, The Mersey Partnership (TMP), was recognised for the serious hard work it put in to overturn Liverpool's poor image and get it back on the map as a tourist destination. The icing on the cake was winning the European City of Culture bid for 2008, which was an outstanding achievement, given the competition it faced. TMP co-ordinates and promotes economic development, investment and tourism in Liverpool and represents 400 businesses across the region. It was congratulated for its excellent bid and for making Liverpool a favoured destination for leisure-seekers and weekenders. The partnership was also commended by judges for being an example of best practice when it came to pulling private and public finance initiatives together for the good of the community. Members of the organisation worked in harmony to devise a strategy that attracts 19 million visitors to the region each year. Further evidence was compelling. TMP had directly created 5,000 jobs, brought Á‚£92m of investment into Liverpool, and facilitated a further 16,500 jobs between 1995 and 1999. Determination, vision and professionalism are the kind of qualities that the judging panel look for when choosing a winner for the Tourism Catey. In 2003, John Thurso picked up the accolade for his tireless promotion of the tourism and hospitality industries in both houses of parliament, as a member of the Culture, Media and Sport select committee, president of the Tourism Society, and patron of the HCIMA. In 2002 the winner was Farm Stay UK, a marketing consortium of farm accommodation providers. At the end of a dreadful year for rural businesses, this was a special award for resilience. The organisation had had the foresight to constantly upgrade its marketing strategies long before the foot-and-mouth epidemic struck and threatened its survival. In 2001 Tim Smit, chief executive of the Eden Project, picked up the trophy for masterminding the hugely successful Cornish attraction. To nominate someone, fill in the form on the back page of this brochure with a supporting statement of up to 200 words. The closing date is Monday 7 February and judging will take place at AramarkÁ¢Â€Â™s London offices on 3 May. JudgesÁ¢Â€Â™ criteria Tourism Award candidates should meet on or more of the following criteria. They may have: Á¢Â€Â"Á‚ Persuaded tourists from both the UK and abroad to spend their money in this country. Á¢Â€Â"Á‚ Helped raise the profile of British hospitality. Á¢Â€Â"Á‚ Improved the standards and professionalism in the industry. DonÁ¢Â€Â™t forget All nominations in this category MUST be accompanied by a supporting statement.
TagsTourism and Awards
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