Admiral Taverns launches new licensee support agreement

Pub group Admiral Taverns has launched a new agreement designed to support new pub market entrants or those taking their first Admiral pub.

The Business Support Agreement (BSA) will provide licensees with training programmes, access to business insights from industry experts, and a portfolio of products and equipment, across a period of six months.

Admiral will also work closely with licensees on financial management, via open-book accounting, financial planning, and stocktaking services included with the BSA. Licensees will also receive guidance on pricing, profit control and margin management.

The scheme is intended to act as a stepping stone towards a longer-term tenancy, expected to last between three to five years.

Suzanne Smith, head of recruitment and people development, explained that the BSA represented an extra up-front investment but was testament to its support towards new licensees.

Founded in 2003, Admiral Taverns is based in Chester and runs over 1,000 pubs across England and Wales on a tenanted model, in which individuals rent pubs, and often goods, from the company. In 2013 it was sold to an affiliate of Cerberus Capital Management in a deal rumoured to be worth around £200m.

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