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Brakes open new innovation kitchen in Reading

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Brakes open new innovation kitchen in Reading

Food wholesaler Brakes has opened a multi-purpose innovation kitchen in Reading, a dedicated space designed to develop, grow, and support the company’s many products, colleagues and customers.

The 1000m² facility in Reading, Berkshire, includes a series of spaces where people can meet, taste and innovate, showcasing a coffee shop concept and food market where visitors can discover products from the Brakes range.

In keeping with the Brakes ‘for chefs by chefs’ philosophy, the innovation kitchen where a team of 13 chefs is on hand to help train, develop and support customers, is backed up with audio-visual support and the use of six fully-equipped training bays.

“This new facility has been designed very much with our customers in mind and our team of chefs has been involved at every stage to ensure this facility works for us and them,” explains Brakes’ food marketing manager, Becky Hover.

“The innovation centre is a fantastic space where we can work together to help train, develop and support caterers and their food business through a more tailor-made and relevant approach. We are sure it will have a bright future.”

Mark Irish, head of food development, Brakes

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