Get the latest hospitality news and inspiration straight to your inbox. Subscribe to our newsletter.

Pret to increase reusable cup discount to 50p

Written by:
Written by:
Pret to increase reusable cup discount to 50p

Sandwich chain Pret A Manger will be increasing its reusable cup discount from 25p to 50p in the new year.

From the first week of 2018, customers who bring a reusable cup for their drinks purchase will have 50p knocked off the price, encouraging more customers to bring reusable cups rather than throwing away disposable cups every time they buy a drink. Around 2.5 billion disposable coffee cups are thrown away every year in the UK.

Pret’s chief executive Clive Schlee said: “We debated whether charging people for using paper cups felt right. We decided that it goes against our instincts as we would prefer to be generous to our customers than to tax them. Let’s see what impact the new discount has.”

Of 5,000 respondents to an Instagram Stories poll asking whether Pret should increase the discount, 96% voted yes.

As part of the change, the brand will also be launching its own branded reusable cup, to launch later in 2018, and will “explore” adding china cups to more of its shops with seats.

The brand also launched a trial in its Veggie Pret and Manchester stores to see if it can reduce plastic waste, encouraging customers to fill up their bottles for free using new filtered water stations and selling reusable glass bottles alongside regular water bottles.

This year, Pret saw sales grow 15% to £776.2m, driven by sales in dairy- and gluten-free ranges. Since the first Pret opened 30 years ago, the brand has been donating unsold food to the homeless every night.

Reusable or disposable? Pret A Manger launches trial to see if customers will opt to reduce plastic waste >>

One in 50 Pret job applicants are British, says HR director >>

Pret to pay work experience participants >>

Pret sales up 15% to £776m driven by gluten-free growth >>

Videos from The Caterer archives

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

Start the discussion

Sign in to comment or register new account

Start the working day with

The Caterer’s free breakfast briefing email

Sign up now for:

  • The latest exclusives from across the industry
  • Innovations, new openings, business news and practical advice
  • The latest product innovations and supplier offers
Sign up for free