Get the latest hospitality news and inspiration straight to your inbox. Subscribe to our newsletter.

Xavier Rousset and Gearoid Devaney to open private members’ club for the hospitality industry

Written by:
Written by:
Xavier Rousset and Gearoid Devaney to open private members’ club for the hospitality industry

Xavier Rousset and Gearoid Devaney are to open a private members’ club for employees in the hospitality industry.

Trade on Frith Street in Soho will open in December and accept membership applications from all those employed in hospitality, including suppliers and public relations professionals.

The venue will be priced as keenly as possible, in order to be accessible to all those working in the industry.

Through their strong links in the wine industry, it is expected that Rousset and Devaney will be able to showcase a wide range of drinks to members at affordable prices.

The pair, who already partner on London restaurants Cabotte and Greenwich Kitchen, will be taking on the basement site formerly occupied by bar and nightclub Muse. They are working with Rosendale Design – who also designed Cabotte – to reimagine the space as a members club with private rooms.

Rousset told The Caterer: “Gearoid and I had the idea about three years ago to have a members club for the hospitality industry, and now we’ve made it happen.

“Membership will be reasonably priced and there will be a relaxed feel. It’s a place for the industry to socialise, and with a late licence we think it will be the perfect place for hospitality employees to meet after work.”

Food will be served all day and, in keeping with the venue, it’s likely to be a casual approach, although the menus are still under development.

Rousset added: “The whole idea is for it to be accessible. We want anyone in the trade to be able to join.

“It’s going to be a real members club – if you pay membership you’ll get cheaper food and drink. We’ll work with suppliers to try to make the price as soft as possible, particularly with the drinks.”

Burgundy in Blighty: Master Sommeliers Gearoid Devaney and Xavier Rousset on their new opening Cabotte >>
Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!). Subscribe today and save 51%

Start the discussion

Sign in to comment or register new account

Start the working day with

The Caterer’s free breakfast briefing email

Sign up now for:

  • The latest exclusives from across the industry
  • Innovations, new openings, business news and practical advice
  • The latest product innovations and supplier offers
Sign up for free