Influencers can be great when it comes to providing advertising to an engaged audience. Caroline Swain explains the rules and regulations
Your restaurant or hotel's marketing team wants to use social media influencers. You've read news stories about brands being called out for not working correctly with influencers and you want to make sure your brand is protected.
The primary regulation when it comes to marketing is the Consumer Protection from Unfair Trading Regulations 2008 (CPUT), which restrict what brands can do in their marketing practices, including 31 blacklisted practices which are unfair and prohibited.
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