The chief executive of EasyHotel talks to Katherine Price about the group shifting its UK growth focus to franchise, outperforming the market four years in a row and why he thinks the hospitality industry is undervalued
You joined EasyHotel four years ago. What was the business like when you arrived?
It needed some TLC and a focus. Fundamentally, it was a great brand, it just hadn't been developed. Everything needed a refresh and I brought in a completely new team. When I arrived, there was only one other person who had worked in a hotel business before.
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