With chatbots, virtual assistants and personalised booking platforms becoming more mainstream, Katherine Price explores the opportunities and obstacles artificial intelligence can bring to hospitality and speaks to those operators already ahead of the curve
Would you trust artificial intelligence to check in your guests or answer their queries?
At the 2019 NYU International Hospitality Industry Investment Conference last month in the US, both Rob Torres, managing director for Google Travel, and Cyril Ranque, president of lodging partner services for Expedia Group, agreed they see big opportunities in personalisation via artificial intelligence (AI). But what does this mean, and which technologies should operators be investing in?
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