Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Christmas sales in restaurants, pubs and bars fall almost 80%

29 December 2020 by
Christmas sales in restaurants, pubs and bars fall almost 80%

Restaurants, pubs and bars saw takings slump by almost 80% between Christmas Eve and Boxing Day as coronavirus restrictions forced thousands of venues to close for eat-in dining.

Total sales fell by 79.4% over the three-day period compared to last year, according to figures from hospitality software management firm S4Labour.

The study, which was based on data from 2,000 hospitality businesses that work with S4Labour, found food sales dropped 64% while drinks takings were down 84%.

Boxing Day was the worst day of trading, with sales falling 88% year-on-year, while takings were down 71.% on Christmas Eve and 78.5% on Christmas Day.

The majority of England moved into the strictest Tier 3 and Tier 4 coronavirus restrictions on 26 December, meaning hospitality venues had to close except for takeaway and delivery.

S4Labour's chief product officer Richard Hartley said: "This unpredictable year has ended in very suppressed Christmas sales due to ever increasing Covid restrictions, and it's not looking likely to change for a while yet."

Hospitality trade bodies have urgently called for further financial support following the Boxing Day shutdown.

The British Beer & Pub Association (BBPA) estimates that 82% of pubs are now in Tier 3 or 4 areas, and 94% are unviable.

UKHospitality said that the rise in coronavirus infections had occurred while much of the industry was shut down and that without further support many jobs "will have been sacrificed for little effect".

Photo: Shutterstock

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking