Domino's to trial Uber Eats partnership to boost growth

09 November 2023 by
Domino's to trial Uber Eats partnership to boost growth

Domino's Pizza Group is to trial a partnership with delivery app Uber Eats next year as part of its growth plans.

The pizza chain, which operates 1,304 sites in the UK and Ireland, resisted the shift to third-party delivery apps for years and only began working with Just Eat in the UK in 2022.

Domino's said the partnership had helped it reach a wider customer base and boosted sales, pushing it to begin a trial with Uber Eats across select stores in the UK and Ireland in early 2024.

In its third quarter trading update, Domino's said it expected to open at least 60 new stores across the region in 2023, up from the 35 it launched in 2022.

New stores are already trading ahead of expectations and the chain has more than 45 sites in development for 2024.

Domino's said it had focused on promoting its app, as it encouraged higher spending and drove customers to order more frequently. The number of app customers reached 8.7m in the third quarter of this year, up 55% on 2022.

Like-for-like system sales rose 3.7% to £363.7m in the third quarter, while Domino's said it expected full-year underlying earnings to be in the £132m - £138m range.

Andrew Rennie, who joined Domino's as chief executive in August, said: "We've continued to make great strategic progress to drive sustainable growth.

"As we look into next year, we see inflation stabilising and our focus will be on continued customer and order growth, as well as franchisee profitability."

Domino's Pizza Group holds the master franchise agreement to own, operate and franchise Domino's stores in the UK and the Republic of Ireland.

Image: Shutterstock

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking