Contract caterer Elior has scored a five-year extension on its contract at BT Murrayfield stadium in Edinburgh, the home of Scottish rugby.
The deal runs until 2031, by which time it will have been 22 years that Elior has been providing hospitality services at the venue, which is one of Edinburgh’s largest banqueting facilities and has up to 28 flexible conference spaces.
Over the past 10 years, Elior UK has grown conference and events revenues by 75%, increased average customer dwell time by 21 minutes, while retail spend has increased by 137%. Meanwhile, match day customer satisfaction ratings are reported to be at 98%.
Kenny Finlayson, managing director of Elior UK, said: “Our relationship goes well beyond that of the traditional client and supplier - the entire Elior team feels part of the Scottish Rugby family. We’ve worked in partnership to deliver a first-class offer based on customer experience.
“To align with the vision and values of Scottish Rugby, we’ve transformed our brand from the Murrayfield Experience to Scottish Rugby Hospitality, better representing the entire service and atmosphere we provide together with the Scottish Rugby team. We’re thrilled to be growing our businesses together at this fantastic venue.”
Scottish Rugby’s chief operating officer, Dominic McKay said: “The extension of our contract and relationship with Elior is great for Scottish Rugby and Scottish Rugby Hospitality. This long-term relationship has allowed us to redevelop the suites and ensure that we can carry on offering a consistent high-quality service to our customers and will take the matchday and visitors experience at BT Murrayfield to a whole new level.”