Mixologists and barworkers are invited to submit a Bloody Mary-style cocktail using spicy branded sauce Tabasco for a chance to scoop a trip to the USA.
The Tabasco British Bloody Mary Challenge 2013 will then draw up a shortlist of the most interesting and innovative cocktails received, with all finalists invited to a London event to compete before a panel of judges to compete for Best Classic Bloody Mary and Best Alternative Bloody Mary. Judges will look for balance of flavours, originality and flair.
The victorious cocktail-makers will each win a three-day trip to New Orleans, to cocktail and mixology event Tales of the Cocktail 2014.
The competition is not without precedent: last year's winners included Gareth Evans of Social Eating House, who won Best Classic Bloody Mary 2012, and Marco Piroli of LAB Bar who won Best Alternative Bloody Mary 2012.
All entrants should send their cocktail recipes (which must include the specific sauce as an ingredient) via email to email@example.com by 20 November.