Cadbury backs Fairtrade Fortnight with new campaign

05 January 2012 by
Cadbury backs Fairtrade Fortnight with new campaign

The Cadbury brand has launched a new campaign in support of Fairtrade Fortnight, which runs from 27 February to 11 March 2012.

The campaign features stand-out PoS and imagery to help consumers identify how easy it is to back Fairtrade Fortnight, by enjoying the Cadbury branded products that are involved.

There will be messages in the same format to support Cadbury Drinking Chocolate, Cadbury Dairy Milk and Cadbury Milk Buttons, all of which are Fairtrade certified. The creative style is inspired by Ghanian imagery, to remind consumers of the cocoa's heritage and the difference that Fairtrade makes to farming communities.

The Cadbury campaign will help back up the Fairtrade 2012 theme, which is "Take a Step for Fairtrade", and help consumers understand how easy it is to support the cause.

Susan Nash, trade communications manager at Kraft Foods UK, commented: "We're really excited to be continuing our work with Fairtrade Fortnight this year and supporting its campaign."

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking