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City caterer Vacherin signs up to sustainable fish pledge

04 March 2011 by

London caterer Vacherin has signed up to the Sustainable Fish City pledge, as part of its commitment to environmental management.

The initiative, created by a coalition of conservation and sustainable food organisations, aims to encourage companies in the capital to commit to using sustainable fish breeds and raise awareness of over-fishing.

Phil Roker Vacherin commercial director, said: "We have had a comprehensive sustainable fish programme at Vacherin for over three years, outlining to our chefs which species to use and which species to avoid according to the Marine Conservation Society's guidelines, so we are delighted to support this new initiative.

"Over 80% of our fish is brought from UK waters and we update our policy every month so that we don't buy fish in their spawning season."

Roker added that environmental issues are key to Vacherin and the company is committed to educating its staff and customers.

"We display ‘Green Cards' in all of our cafes and restaurants to inform visitors about important environmental issues as well as our sustainable fish policy and other initiatives," he explained.

Vacherin was recently awarded a second ‘Green Gong' at the 2010/11 Sustainable City Awards for environmental management in SME's as well as being runner up in the Sustainable Food category, which they won in the 2009/10 awards.

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By Janie Stamford

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

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