Green & Fortune has signed a new deal with advertising and marketing giant Ogilvy & Mather to operate all catering and hospitality facilities at the company's new corporate headquarters, Sea Containers, on London's South Bank.
The King's Cross-based restaurant, bar, café and events operator will move into the new premises in early 2016 along with its client, following the building's refurbishment and fit out for its new tenants. The length of the contract was undisclosed, while the annual turnover was estimated by industry insiders to be worth in the region of £3m to £4m.
Green & Fortune will operate contemporary café facilities, two bars, a restaurant and lounge, private dining room with pan-London views, a 250-seat amphitheatre, a series of entertaining and event spaces and staff dining facilities for Ogilvy & Mather's 2,200 on-site employees.
Ogilvy & Mather, whose parent company is WPP, will occupy more than 225,000 sq ft of space at Sea Containers, which is home to the 359-bedroom Mondrian London hotel. The advertising and marketing firm is currently based at Canary Wharf and Westbourne Terrace, where it is catered for by CH&Co Group.
Commenting on the new partnership, Green & Fortune chief executive John Nugent said: "Prior to 2008 we saw the development opportunity in King's Cross and were the first significant food and event operator to move into an area that is now a bustling conurbation.
"We invested in a long term approach and I am delighted that through a difficult recession, we have not only survived but created and stimulated new markets in an area that was once synonymous with the sins of the past. It is now a thriving business and one that cannot be classified in the normal food service or contract catering world.
"These skills are what we will bring to Ogilvy & Mather and are what attracted them to us in the first instance. They wanted a newer, fresher operating model, taking a long term approach and a commercial operating approach at its heart."
MEC, another WPP subsidiary, will also move into the building from its premises in Paris Gardens.
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