Stadium food at the bottom of the league for sports fans
Sports venue food is overpriced, unhealthy and of limited choice, say UK consumers, according to a survey by polling agency YouGov.
A similar amount (60%) of people thought that all the food on offer would be unhealthy, and only 12% said that they thought it would be excellent quality. Over two in five (43%) said that they would like to see greater variety on offer, including ethnic and vegetarian choices.
Price-wise, just 11% said that the food would be good value, while 59% of respondents said that they would like to see lower prices.
This led to 60% of visitors eating meals at home before or after the event, in order to avoid the sports venue offer, with 38% saying that the only reason they bought food at the venue was to "keep them going" until they got home.
And yet, two in five (39%) felt that the food offer was "all part of the experience" of an event.
Commenting on the results, YouGov's Tom Rees said: "At sports venues. there's a huge opportunity for vendors who take the necessary steps to ensure greater variety, better quality and healthier options, so that buying food at a sporting event is an enjoyable part of the experience."
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