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Stadium food at the bottom of the league for sports fans

20 December 2013 by
Stadium food at the bottom of the league for sports fans

Sports venue food is overpriced, unhealthy and of limited choice, say UK consumers, according to a survey by polling agency YouGov.

A similar amount (60%) of people thought that all the food on offer would be unhealthy, and only 12% said that they thought it would be excellent quality. Over two in five (43%) said that they would like to see greater variety on offer, including ethnic and vegetarian choices.

Price-wise, just 11% said that the food would be good value, while 59% of respondents said that they would like to see lower prices.

This led to 60% of visitors eating meals at home before or after the event, in order to avoid the sports venue offer, with 38% saying that the only reason they bought food at the venue was to "keep them going" until they got home.

And yet, two in five (39%) felt that the food offer was "all part of the experience" of an event.

Commenting on the results, YouGov's Tom Rees said: "At sports venues. there's a huge opportunity for vendors who take the necessary steps to ensure greater variety, better quality and healthier options, so that buying food at a sporting event is an enjoyable part of the experience."

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