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VisitBritain to promote British countryside

19 April 2007 by
VisitBritain to promote British countryside

VisitBritain is to launch a new marketing campaign aimed at promoting the British countryside as a holiday destination.

The Rural Escapes campaign, which will be rolled out in June, will target families, couples and individuals who will be encouraged to escape to the British countryside.

The campaign will run for a year and encompass the publication of a colour brochure backed by updated information on the VisitBritain website.

A spokesman for VisitBritain said that while the brochure aims to inspire people to enjoy a sunset over the sea or a beachside barbecue, it will lead them to the website for details on accommodation and restaurants.

"The Rural Escapes push is a combination of our Taste of England and Outdoor England campaigns and aims to inspire people to escape from their hectic city-based lives and enjoy the British countryside," he said.

UK tourist market recovers following slump after July 2005 bombings >>

VisitBritain to tone down gay advertising >>

VisitBritain targets North Americans >>

British Tourism Week is a chance for all to promote and defend the industry >>

By Kerstin Kühn

E-mail your comments to Kerstin Kühn](mailto:kerstin.kuhn@rbi.co.uk?subject=VisitBritain to promote Britsh countryside) here.

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