Greggs’ chief executive has revealed the company is developing vegan versions of all its bestselling products.
In an interview with LBC today, Roger Whiteside said: “We’re working away at trying to see whether we can come up with a vegan version of all our top-selling lines, because obviously people want a vegan option, and if we can succeed in doing that and produce something that tastes just as good as the meat version then that will sell very successfully. That’s what’s been shown with the vegan sausage roll.”
The food-to-go chain reported “exceptional” sales in the first 19 weeks of 2019, with total sales up by 15.1% in the period, soaring above the 4.7% growth seen in 2018.
Greggs, which has 2,000 sites, credited publicity around the launch of its vegan sausage rolls as well as experiencing strong growth in breakfast trade and its post-4pm pizza deal.