Bespoke Hotels has confirmed that Bermondsey Square hotel in south London will no longer serve alcohol following the acquisition of the 80-bedroom property by a new owner.
Bermondsey Square was put on the market earlier this year by Aviva Igloo's Fund as part of a wider mixed use development that included 35,000 sq ft of offices, shops, 76 homes and a 52-seat private cinema. The asking price for the total development was £34m.
Robert Holland, general manager of the Bermondsey Square hotel, which has been operated since it opened in 2009 by Bespoke Hotels, said: "We have recently made decisions to change some elements of the business, as any business owner is entitled to do. These are in the best interests of the future of the hotel. We always have, and continue to, welcome guests of all shapes, sizes and denomination.
"As with many businesses, it is privately owned and we do not discuss ownership of the properties Bespoke operates."
The hotel, however, confirmed that it will serve alcohol for any booking made prior to this week, until the end of 2014, but all future bookings will not be served alcohol, with all potential bookers being told about the new policy at the time of any inquiry.
Bermondsey Square does not have mini-bars in the bedrooms, but guests will be allowed to bring their own alcoholic drinks into their rooms for their consumption.
The hotel previously hit the headlines when it was used as the setting for the Channel 4 reality TV programme Hotel GB, featuring Gordon Ramsay and Mary Portas. It also was also briefly home to Gregg's Bar and Grill overseen by MasterChef judge Gregg Wallace. The hotel's restaurant has since been renamed to the GB Grill and Bar.
Bespoke Hotels now operates a portfolio of more than 100 owned and managed properties in the UK and overseas.