The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Augill Castle launches Fair Booking Movement in response to global threat of OTAs

25 February 2014 by

The owners of a Cumbrian castle hotel have taken a stand against the global strength of online travel agents (OTAs) by launching the Fair Booking Movement to encourage travellers to book direct.

Simon and Wendy Bennett of the 15-bedroom Augill Castle in Kirkby Stephen, have created the Best Rooms Direct website in response to the monopolisation of hotel bookings by the OTAs, which they say take up to 25% commission from independent operators and often do not pay tax in the UK.

They believe that consumers will be able to receive the best available rates and rooms and personalised experience, as well as support the Britain's economy by booking directly with independent hotels, guesthouses and B&Bs.

More than 80 operators have already signed up to participate in Best Rooms Direct.

Wendy Bennett said that she hoped more hotels will join in order "to avoid a future choice limited to faceless, bland, corporate hotel chains" and "to raise awareness of the importance of direct booking".

"Global booking sites are monopolising the travel industry, taking a huge slice of our income and making it even harder for tourism businesses to stay afloat," she added.

"Britain prides itself on its individuality, history and character and its wealth of brilliant independent businesses contributes hugely to that. We're asking consumers and businesses across Britain to support our Fair Booking Movement and help to retain individual places to stay.

"Booking direct makes for a more personal experience for guests and a better chance of a future for independent businesses."

Best Rooms Direct links potential guests with accommodation providers and doesn't charge commission on bookings.

For further information and to support the Fair Booking Movement, go to www.bestroomsdirect.com.

Direct online hotel bookings fall but OTAs fail to benefit >>

Independent hoteliers want stricter OTA rules, says survey >>

Show me the money? >>

TagsHotels
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking