Bespoke Hotels has made its first foray into the north east of England by taking over the management of the three-AA-star, 29-bedroom George hotel in Piercebridge, County Durham.
Owned by Commer Group's Town and Village Hotels, the George was previously managed by the Coaching Inns Group. It incorporates the Riverside restaurant and banqueting for up to 180 guests.
Bespoke has been appointed to market and maximise the potential of the individual nature of the property, a one-time coaching inn on the banks of the River Tees.
Robin Sheppard, chairman of Bespoke Hotels, said he was delighted to welcome the property to the Bespoke family. "It's a property I've long admired, with an esteemed history stretching back over three centuries, and serves to further extend Bespoke's coverage across the full length and breadth of the UK," he said.
Alongside the George, Town and Village Hotels also owns the White Rose hotel near Northallerton, North Yorkshire, and the Lion & Swan in Congleton, Cheshire.
Bespoke Hotels, which operates more than 100 hotels in the UK, has just announced the launch of an international division following the signing of an agreement with Indian group Peppermint Hospitality, which owns 70 hotels.
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