The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Best Western appoints first director of national accountants

09 November 2006

Helen Parker has joined hotel marketing consortium Best Western Hotels GB in the newly created role of director of national accountants.

She was area director of sales for Scotland, Ireland & Northern England at Thistle Hotels and has also worked for Paramount Hotels as operations director.

Parker will report to the company's new, as yet unnamed, director of distribution, revenue, sales and marketing, who takes up their role in January.

She will also oversee five newly appointed national accountant managers.

Best Western said it had shaken up its sales structure, moving from regional to national, to win more corporate custom for member hotels and international business.

Best Western appoints new director of operations >>

David Clarke, chief executive, Best Western Hotels >>

Hayes resigns as chief exec of Best Western GB >>

By Chris Druce

E-mail your comments to Chris Druce here.

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking