The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Blackpool hotel controversially rebrands as ‘Viagra hotel'

28 February 2017 by

The Vidella hotel in Blackpool has controversially rebranded itself as the ‘Viagra hotel', to the dismay of local officials.

The 29-bedroom hotel on Dickson road also markets itself with the phrase "We will keep you up all night".

Hotel owner Neil Marshall explained that he decided to change the name to clarify the hotel's position as a budget hotel and make it stand out.

"The Vidella had quite a bad name to it - and the type of clientele coming here thought they were going to come into a posh location," he said.

However plenty of others have not seen the funny side, with local councillors complaining that it's inappropriate and tourist organisations claiming it may put off good quality guests. Pharmaceutical company Pfizer, which owns the Viagra brand, has also been reported as planning to take action against the hotel.

The hotel was previously featured on Alex Polizzi's Hotel Inspector as the Vidella when it was owned by John Downer and Neil Williams.

Imperial hotel in Blackpool joins Redefine | BDL portfolio >>

Hampton by Hilton Blackpool set to open in 2018 >>

Green light for luxury Blackpool Sands hotel >>

Videos from The Caterer archives

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

TagsTourism and Hotels
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking