Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Cleanliness tops price for budget hotel guests

02 July 2009 by
Cleanliness tops price for budget hotel guests

Customers will continue to use budget hotels in order to save money, but cleanliness remains key according to a new study by market research organisation, Maritz.

Nearly half (46%) of the 1,022 guests surveyed online said that they are more likely to stay at budget hotels today than last year in order to save money, but their decision is based on factors other than cost.

The majority of those surveyed (57%) said cleanliness, quality, comfort and convenience are equally, and frequently more important, than simply the cheapest price (chosen as most important by the remainder).

Stephen Harwood, client services director of hospitality at Maritz Research, said: "It is clear that price/value and cleanliness have the greatest influence on customers' decision to stay in budget hotels within the UK.

"However, trying to attract on price alone appears to be counterproductive to longer-term brand building in this sector. The best strategy, for now, is to focus on maintaining very high standards of cleanliness and keeping up the overall appearance of the property, while ensuring that the price is competitive."

To qualify for the study, a person had to have stayed at a hotel in the UK at least once for business or leisure some time within the past twelve months. In addition, a list of 13 popular budget hotel chains was presented to the survey participants and they were disqualified if at least one of their hotel stays did not include one of these brands.

Travelodge builds up £100m war chest for expansion >>

Premier Inn growth stalls in tough market >>

30 ways to be thrifty >>

Hotel guests value a clean room above anything else >>

By Gemma Sharkey

E-mail your comments to Gemma Sharkey here.

Caterersearch.com jobs
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs

Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
TagsTrends and Hotels
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking