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Consumers favour pub accommodation over branded hotels, report claims

01 July 2013 by
Consumers favour pub accommodation over branded hotels, report claims

The image of pub accommodation is improving, with more consumers claiming they would want to stay in a pub than in a branded hotel.

That's one of the findings from a new research report by RPBI Reports on pubs with accommodation.

The report found that with 41% of consumers surveyed said they would prefer to stay in a pub, as opposed to 23% in a branded hotel.

Meanwhile, the report also found that the pub sector offers more than 50,000 rooms in 5,700 pubs, making its combined turnover from accommodation worth £750m.

If "pub with accommodation" were a single brand, that would make it the second largest in the UK, behind Premier Inn, according to the report.

Almost two-thirds of pubs owners surveyed said they expected accommodation revenue to grow over the next 12 months, while one-third anticipated income from rooms to be similar to the previous year. Just over half of all pubs are planning to refurbish their rooms within the next year.

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